Weleda AG, a brand of certified natural skincare and anthroposophic medicines, launched a renewed brand identity.
The logo, corporate design, and overall brand presence have been modernized – marking the first comprehensive modernization of the brand appearance in the company’s history since its founding in 1921.
In line with its high sustainability standards, Weleda will gradually roll out new packaging over the coming months.
After the transition of the Weleda natural skincare lines, the pharmaceutical packaging will also be updated.
CEO Tina Müller said,
“Refreshing our brand identity strengthens our positioning – ‘Beauty and health in harmony with people and nature’ – while supporting our corporate strategy of ‘Growth with responsibility’. Weleda is strengthening its connection with younger audiences while reinforcing its position in the premium segment.”
The new Weleda logo remains true to its anthroposophic-inspired typography and has evolved into a finer, more elegant, and contemporary design.
The Weleda symbol has also been modernized while preserving its meaning. The brand symbol with The Rod of Asclepius, a symbol of harmony between beauty and health, has been given a more refined and aesthetic design.
The tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda’s unique expertise.
CMO Susanne Schgaguler, commented,
“With ‘Natural Science’ or ‘Swiss Natural Science’, we highlight our extensive knowledge in medicinal plants, cultivated over more than 100 years. Through scientific research, we unlock nature’s potential to create highly effective, naturally active formulations.”
The logo, corporate design, and overall brand presence have been modernized – marking the first comprehensive modernization of the brand appearance in the company’s history since its founding in 1921.
In line with its high sustainability standards, Weleda will gradually roll out new packaging over the coming months.
After the transition of the Weleda natural skincare lines, the pharmaceutical packaging will also be updated.
CEO Tina Müller said,
“Refreshing our brand identity strengthens our positioning – ‘Beauty and health in harmony with people and nature’ – while supporting our corporate strategy of ‘Growth with responsibility’. Weleda is strengthening its connection with younger audiences while reinforcing its position in the premium segment.”
The new Weleda logo remains true to its anthroposophic-inspired typography and has evolved into a finer, more elegant, and contemporary design.
The Weleda symbol has also been modernized while preserving its meaning. The brand symbol with The Rod of Asclepius, a symbol of harmony between beauty and health, has been given a more refined and aesthetic design.
The tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda’s unique expertise.
CMO Susanne Schgaguler, commented,
“With ‘Natural Science’ or ‘Swiss Natural Science’, we highlight our extensive knowledge in medicinal plants, cultivated over more than 100 years. Through scientific research, we unlock nature’s potential to create highly effective, naturally active formulations.”
Read Next
CSI Rebrands to Canopy Beauty Packaging
Huda Beauty Rebrands with New Packaging and Logo