Suave Launches 34 New Products Across Hair, Body, and Men’s Care

Newly independent Suave Brands Company announced its largest launch in decades with 34 new products.
 
Rachel Behm, Suave Brands Co. SVP of Marketing, said, 
 
“At Suave, we believe everyone deserves great beauty products—without overpaying. We’re taking innovation to the next level, bringing high-performance formulas that compete with luxury brands at a fraction of the cost. With 34 new products launching now, we’re making salon-level results available for under $5.”
 
This launch reinforces Suave’s commitment to giving consumers more for less. Available now at retailers nationwide, these new products combine cutting-edge science, premium ingredients, and trending scents.

Women’s Hair Care

• 
  Shampoo & Conditioners: Hyaluronic Infusion deeply moisturizes dry & dehydrated hair; Bamboo & Hibiscus gives hair an instant boost of weightless volume.
• 
  Bonding Infusion Collection: The Bonding Infusion Collection, which includes shampoo, conditioner, purple shampoo, and treatment mask, delivers advanced damage repair.
• 
  Dry Shampoos: Available in 3 variants that deliver instant refresh, volume, and invigoration.
• 
  New Heat Protection Spray: Shields strands from heat damage against temperatures up to 450°F.

Women’s Body Care

• 
  Reformulated Antiperspirant Deodorants: with 20% more sweat-stopping power and up to 48 hours of protection. Suave also has aluminum-free options.
• 
  Strawberry Delight Body Wash: featuring the uplifting and indulging notes of strawberry, caramel, and Chantilly cream, formulated with glycerin & Vitamin E for ultra-soft skin.

Men’s Care

• 
  Antiperspirant Deodorants: Available in three scents with 48-hour odor & sweat protection.
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  Stress Relief Collection: Incorporates the all-day fresh scent of lavender and cedarwood in a 2-in-1 Shampoo/Conditioner, Body + Face Wash, and Deodorant.
• 
  Barber Essentials Collection: Offers simple, easy-to-use styling products for all hair types, available in Styling Cream, Pomade, and Gel for pro-level grooming.

Kids Care

• 
  Limited-Edition Minions Collection: Collectible designs in celebration of the wildly popular franchise. 3-in-1, Slime Body Wash, and Detangler offer kids fun new designs of their favorite bathtime products.

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