While leaders are often focused on how to transform their organizations — and, specifically, their cultures — an equally difficult challenge is keeping a culture steady. As companies go through big changes, they need to retain the best elements of their shared assumptions, values, and common behaviors. Based on the author’s work as an organizational and social psychologist and 20 years of advising firms and leaders on culture, soft skills, and performance, she offers four tactics to keep the culture you want: Clarify what you want to keep (and act on it); listen to your people’s concerns; know when you’re being nostalgic; and marshal data.
