The collection features stackable cube packaging inspired by the video game.
Beauty Packaging Staff03.19.25
NYX Professional Makeup has teamed up with Warner Bros. Pictures to launch the A Minecraft Movie collection.
A Minecraft Movie is the first-ever big-screen, live-action adaptation of the Minecraft video game.
Inspired by the game, the collection features stackable cube packaging.
Denee Pearson, Global Brand President, said,
“The core values of Minecraft align with NYX Professional Makeup’s core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colors, custom MOB blocks, special-edition Fat Oil Slick Clicks, and ‘A Minecraft Movie’ mirror.”
The collection includes:
A Minecraft Movie is the first-ever big-screen, live-action adaptation of the Minecraft video game.
Inspired by the game, the collection features stackable cube packaging.
Denee Pearson, Global Brand President, said,
“The core values of Minecraft align with NYX Professional Makeup’s core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colors, custom MOB blocks, special-edition Fat Oil Slick Clicks, and ‘A Minecraft Movie’ mirror.”
The collection includes:
-
Brand-new Cheeky Mob Blush Balms in three pixel-perfect buildable shades. -
Rare Highlight Balms in three pearl-packed luminous shades. -
Fat Oil Slick Clicks in three glossy finishes. -
A compact mirror to transport your artistry to a new world.
In connecting gamers and beauty lovers, the brand previously launched the “Game Out Loud” Pride campaign, which aimed to bring awareness to anti-LGBTQIA+ bullying in the online gaming world; and created the “House of NYX Professional Makeup” virtual storefront in iHeartLand on Roblox.
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