GEKA, a global leader in high-precision beauty application solutions and part of medmix, has celebrated 100 years of excellence and innovation.
Oliver Vogel, GEKA CEO, said,
“Our 100-year anniversary is more than a milestone—it’s a testament to the spirit of innovation and quality that has defined GEKA since it was a simple brush factory. By celebrating a century of progress, we honor the generations of employees, partners, and customers who have shaped our legacy. At the same time, we look forward to a future of sustainability, cutting-edge technology, and ongoing growth in the beauty sector.
Georg Karl Senior founded GEKA in 1925 in Waizendorf, Germany. At the time, the business was a simple brush factory.
In the 1950s, Georg Karl junior, inspired by a visit to the USA and a meeting with cosmetics icon Helena Rubinstein, launched the company into the beauty sector with the production of twisted wire brushes.
Across a century, the company has grown from crafting brushes to becoming a pioneer in brushes, applicators, packaging solutions, and beauty tools.
In recent years, GEKA has embraced sustainability and digital innovation while working alongside Sulzer and later medmix.
Investments in advanced manufacturing, such as expanded facilities in Germany, the USA, and Brazil, position GEKA to maintain its leadership in the beauty industry for decades to come.
Oliver Vogel, GEKA CEO, said,
“Our 100-year anniversary is more than a milestone—it’s a testament to the spirit of innovation and quality that has defined GEKA since it was a simple brush factory. By celebrating a century of progress, we honor the generations of employees, partners, and customers who have shaped our legacy. At the same time, we look forward to a future of sustainability, cutting-edge technology, and ongoing growth in the beauty sector.
Georg Karl Senior founded GEKA in 1925 in Waizendorf, Germany. At the time, the business was a simple brush factory.
In the 1950s, Georg Karl junior, inspired by a visit to the USA and a meeting with cosmetics icon Helena Rubinstein, launched the company into the beauty sector with the production of twisted wire brushes.
Across a century, the company has grown from crafting brushes to becoming a pioneer in brushes, applicators, packaging solutions, and beauty tools.
In recent years, GEKA has embraced sustainability and digital innovation while working alongside Sulzer and later medmix.
Investments in advanced manufacturing, such as expanded facilities in Germany, the USA, and Brazil, position GEKA to maintain its leadership in the beauty industry for decades to come.
Read Next
GEKA Expands Its Global Footprint in 2024
