Beyoncé’s haircare brand, Cécred, announces its first expansion into retail with Ulta Beauty.
Starting April 6, 2025, the brand will roll out in over 1,400 Ulta Beauty stores nationwide and online, marking the biggest exclusive hair launch in the retail giant’s history.
Ulta will offer the entire Foundation Collection, including the bestselling Hydrating Shampoo and Conditioner, the innovative Fermented Rice & Rose Protein Ritual, and Cécred’s latest breakthrough, Restoring Hair & Edge Drops.
This announcement coincides with the brand’s 1st anniversary and is an organic evolution into the brand’s next chapter of growth.
Ulta Beauty is strategically positioned to bring Cécred’s salon-quality formulas and efficacious ingredients to more consumers.
The exclusive retail partnership will be highlighted with prominent exposure and branded elements in Ulta Beauty stores and salons across the country.
This includes custom fixtures and eye-catching product merchandising, featuring life-size, shoppable displays of the patent-pending bottles, and a first-of-its-kind salon integration and takeovers that bring the Cécred brand to life.
Starting April 6, 2025, the brand will roll out in over 1,400 Ulta Beauty stores nationwide and online, marking the biggest exclusive hair launch in the retail giant’s history.
Ulta will offer the entire Foundation Collection, including the bestselling Hydrating Shampoo and Conditioner, the innovative Fermented Rice & Rose Protein Ritual, and Cécred’s latest breakthrough, Restoring Hair & Edge Drops.
This announcement coincides with the brand’s 1st anniversary and is an organic evolution into the brand’s next chapter of growth.
Ulta Beauty is strategically positioned to bring Cécred’s salon-quality formulas and efficacious ingredients to more consumers.
The exclusive retail partnership will be highlighted with prominent exposure and branded elements in Ulta Beauty stores and salons across the country.
This includes custom fixtures and eye-catching product merchandising, featuring life-size, shoppable displays of the patent-pending bottles, and a first-of-its-kind salon integration and takeovers that bring the Cécred brand to life.
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