Cantu, a leading brand in curl care, has unveiled its new Weightless Collection, a breakthrough line designed to deliver lightweight hydration, frizz control, and defined, bouncy curls and waves – without the heavy feel.
This innovative collection provides a balance of moisture and movement, allowing curls and waves to shine with natural definition and effortless style.
Dametria Kinsley, Vice President of Marketing for Cantu, said,
“The Weightless Collection is all about offering a light, airy touch to curls and waves reaching their full potential with every use.” The initiative helps improve transparency across the brand’s supply chain, supports parkland restoration, empowers women through training, and modernizes collection methods, ensuring a more sustainable future for the shea industry.”
Weightless Collection features Fair Trade and Certified Organic Blue Agave, a naturally derived humectant –an ingredient that attracts moisture from the air and locks it into the hair, keeping it hydrated for longer.
The Blue Agave works alongside Cantu’s lightweight, ultra-hydrating formulas to help lock in moisture, enhance shine, and smooth frizz.
This innovative collection provides a balance of moisture and movement, allowing curls and waves to shine with natural definition and effortless style.
Dametria Kinsley, Vice President of Marketing for Cantu, said,
“The Weightless Collection is all about offering a light, airy touch to curls and waves reaching their full potential with every use.” The initiative helps improve transparency across the brand’s supply chain, supports parkland restoration, empowers women through training, and modernizes collection methods, ensuring a more sustainable future for the shea industry.”
Weightless Collection features Fair Trade and Certified Organic Blue Agave, a naturally derived humectant –an ingredient that attracts moisture from the air and locks it into the hair, keeping it hydrated for longer.
The Blue Agave works alongside Cantu’s lightweight, ultra-hydrating formulas to help lock in moisture, enhance shine, and smooth frizz.
The Weightless Collection
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Weightless Smoothing Shampoo for Curls & Waves: Gently cleanses without stripping natural oils, leaving hair feeling refreshed and hydrated. -
Weightless Smoothing Conditioner for Curls & Waves: Nourishes curls with rich moisture, enhancing softness and manageability. -
Weightless Smooth + Curl Cream for Curls & Waves: Defines curls and controls frizz for a smooth, bouncy finish with no crunch. -
Weightless 15 + Benefits Daily Leave-In for Curls & Waves: A light formula with over 15 benefits for hair, including heat protection up to 482 degrees F, promoting stronger, smoother, healthier-looking hair. -
Weightless Smooth + Hold Gel for Curls & Waves: Provides shapeable curls with long-lasting medium hold and no flakes. -
Weightless Protect + Shine Gloss for Curls & Waves: It smooths flyaways and frizz, seals moisture, and adds shine after styling.