Beauty industry veteran JuE Wong has been appointed CEO of Performance Beauty Group (PBG), effective immediately. She succeeds Michael Dewey, who led the company for four years.
PBG is owned by Gauge Capital, a Texas0based private equity firm, overseeing lashes, brows, eye, lip, and hair brands such as Grande Cosmetics, Bondi Boost, Babe Original, Flutter Habit, Lilly Lashes, Velour, and Nutraluxe.
Most recently, Wong served as CEO of Olaplex Holdings. She joined Olaplex in 2020 and took public in 2021. Wong left the company in October of 2023.
Before that, Wong served as CEO of Moroccanoil, President of Elizabeth Arden, CEO of StriVectin, and CEO of Astral Brands.
Wong also held senior tenures at The Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health, Cargill Inc., and PepsiCo.
Wong commented,
“I am thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth.”
James Jackson, a partner at Gauge Capital, said,
“We are excited to partner with JuE and work together with her to realize our shared vision for Performance Beauty Group. She is an exceptional talent, and we are confident her experience will help us further strengthen PBG’s leadership in our key categories. We look forward to what the future holds under her leadership.”
PBG is owned by Gauge Capital, a Texas0based private equity firm, overseeing lashes, brows, eye, lip, and hair brands such as Grande Cosmetics, Bondi Boost, Babe Original, Flutter Habit, Lilly Lashes, Velour, and Nutraluxe.
Most recently, Wong served as CEO of Olaplex Holdings. She joined Olaplex in 2020 and took public in 2021. Wong left the company in October of 2023.
Before that, Wong served as CEO of Moroccanoil, President of Elizabeth Arden, CEO of StriVectin, and CEO of Astral Brands.
Wong also held senior tenures at The Dial Corp., Murad Inc., NV Perricone MD Ltd., ZO Skin Health, Cargill Inc., and PepsiCo.
Wong commented,
“I am thrilled to lead PBG’s portfolio of brands by increasing brand relevance with our end-consumers, deepening our relationships with our brand partners, and applying technology-first thinking to accelerate and scale growth.”
James Jackson, a partner at Gauge Capital, said,
“We are excited to partner with JuE and work together with her to realize our shared vision for Performance Beauty Group. She is an exceptional talent, and we are confident her experience will help us further strengthen PBG’s leadership in our key categories. We look forward to what the future holds under her leadership.”
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